At WHOOP, we're on a mission to unlock human performance. WHOOP empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives.  

 

As Brand Media Manager, you’ll be responsible for the day-to-day management of paid brand marketing campaigns which can include content partnerships, podcasts, digital video and display activity. Reporting to the Director of Brand Media, working closely with the marketing team to plan strategy, negotiate, and secure media buys in addition to developing reports to monitor performance across all placements. You will also work closely with international marketing managers on the planning and execution of global brand media campaigns.

 

This role will collaborate with a variety of departments across marketing to coordinate creative, copy, and messaging across all buys to ensure the ad matches the placement and audience of where it is served. The ideal candidate will have a passion for marketing, a creative approach to problem solving and an analytical mindset.

RESPONSIBILITIES:

• Identify targeting and suitable placements to secure ad placements to reach our target persona audiences
• Seek out, negotiate, and purchase media buys across a variety of digital placements
• Build strategy around messaging and creative based on placement of ad units
• Coordinate launch of buys and campaigns with marketing and creative teams
• Work closely with international marketing managers to deploy locally nuanced campaigns
• Monitor performance of buying strategies and assess best placements for future buys

QUALIFICATIONS:

• Minimum 2-4 years of experience buying media for B2C or eCommerce clients with proven results of driving strong growth
• Strong written and verbal communication skills with the ability to negotiate
• Analytical mindset to analyze performance and impact of media buys
• Collaborative skills to work on trafficking asset requests with creative and copy teams to ensure assets are created in a timely manner for campaign launches
• Strong understanding of user behavior on digital platforms and how to best engage with those audiences
• Familiarity with sports, health, and wellness trends
• Organizational skills that can balance continuous negotiating, campaign launches, and performance monitoring significant amounts of budget
• Familiarity with analytical platforms such as Google Analytics