Email Marketing Manager

Ochsner Sports Performance Center, 5800 Airline Drive, Metairie, Louisiana, United States of America Req #437

 Thursday, August 17, 2023

If you are interested in sports jobs with the New Orleans Saints and Pelicans, you’re in the right place!

Who we are:
The mission of the New Orleans Saints and New Orleans Pelicans is to be #1 in everything we do and to be a global brand to all of our fans. We take pride in the growth and success of the entire Gulf Coast region and are committed to leveraging our resources and goodwill to foster meaningful change for the greater good of society and our community. We celebrate individuality and value all identities and experiences, and value the perspectives of our team members. Our team members are integral to our success, and we stand beside them through success and hardship.  We make it a priority to make all team members feel included and their opinions be heard. Together, we win! 

Who you are:
You want to be part of a team that values community, integrity, excellence, and an organization where people come first and are celebrated. You love the industry of sports, and are excited by the potential of working for two major leagues, the NFL and the NBA. You understand and appreciate that New Orleans is a unique city with so much to offer, and you want to be a part of the vibrant community that wants to see it’s teams be the best. You are passionate, driven, and ready to work hard and have fun.

Position Summary:
New Orleans is a passionate sports city. The New Orleans Saints and New Orleans Pelicans are looking for an ambitious, highly organized marketing manager to tap into that passion. Help us align product, message, channel and audience … and you’ll literally hear the roar of the crowd growing louder. We’ve got big goals. And your primary focus, overseeing both team’s robust email marketing programs, will play a critical part in helping us achieve them. This position reports to the Director of Digital Marketing and works collaboratively with the Marketing, Ticket Sales & Service, Corporate Partnerships and Business Intelligence teams.

What you will be doing:

• Collaborating with the Director of Digital Marketing on the strategy and execution of the Saints and Pelicans email marketing programs
• Building and socializing the email marketing calendar(s) with input from the Marketing, Ticket Sales & Service and Corporate Partnerships teams
• Developing a deep understanding of what makes our audience tick so we can connect right product to the right person at the right time
• Analyzing the impact of email marketing on fan engagement and ticket sales
• Establishing a testing protocol with the goal of consistently improving OR, CLTR and CTO
• Establishing a deliverability strategy to ensure we’re staying out of the junk box
• Developing skills in Marketo, our digital marketing automation tool, and proactively seeking out smarter, faster ways to execute our email marketing programs
• Honing your email marketing subject matter expertise by keeping abreast of the latest trends, tools and tactics.
• Developing a deep understanding for the business of sports and the behavior of sports fans.

What you’ll bring: 

• 3+ years of hands-on experience with email marketing and a proven understanding of email marketing best practices
• High level of proficiency with Marketo or other marketing automation platforms (Exact Target, Pardot, Hubspot, Epsilon, Eloqua)
• Excellent understanding of email design and comfort with basic photo/graphic editing
• Relevant knowledge of HTML/CSS, so you can test, tweak and enhance our custom email templates
• Basic SQL skills (for the purposes of personalization) a definite plus
• Solid writing skills, for both communicating internally or to an avid fan
• Ability to juggle multiple priorities within an extremely fast-paced, ever-changing environment
• Keen attention to detail and proactive approach to troubleshooting

What we offer:

• Medical, Dental and Vision Insurance options
• 401K with employer contributions
• Paid parental leave
• PTO and paid holidays
• Wellness Program

Applications must be submitted online. Please do not mail or email resumes to the Saints/Pelicans. All qualified candidates will be contacted by phone and/or by email. Please do not contact the Saints/Pelicans Human Resources or Hiring Manager to check the status of your application. When applying, please be sure your updated contact information is provided.

The New Orleans Saints and New Orleans Pelicans ("Teams") are committed to providing equal employment opportunities for candidates and employees regardless of their membership in any protected classifications. The Teams will not discriminate in violation of the law on the basis of race, color, age, national origin, sex (including sexual orientation, gender identity, transgender status, and pregnancy), religion, physical or mental disability, genetic information, marital status, veteran status, familial status, status as a victim of domestic violence, and/or any other legally protected class under applicable federal, state, or local laws. This anti-discrimination policy applies with respect to all employment decisions, including but not limited to hiring, promotion, discipline, and discharge. The Teams are committed to equal opportunity for persons with disabilities in compliance with the Americans Disabilities Act and state law.  If you feel you need an accommodation for a disability, please inform us.  Requests for accommodation will be evaluated on a case-by-case basis.  If you request an accommodation, it is essential that you participate fully in the interactive process.