OVERVIEW:

This role exists to lead the North American Athlete Marketing Program and oversee the team of Athlete Marketing Associates. This role will build and execute successful strategic partnerships and initiatives that support Gymshark’s goals through Influencer Marketing.

Please note that all applicants must be authorized to work in the United States. 

WHAT YOU'LL BE DOING:

• Responsible for:
• Managing and individually developing a team of Influencer Marketing Associates
• Building and executing the Influencer Marketing Strategy for the region through bespoke activations, strategic partnerships and impactful campaigns
• Overseeing the day-to-day of the Program and the team
• Managing the regional budget set by the Senior Influencer Marketing Manager
• Building quarterly marketing plans for the regional Influencer Marketing Program
• Building and overseeing the execution of marketing plans for the brand’s key regional creators
• Developing the brand’s regional Influencer Marketing Program
• Ensuring a flawless experience between the Brand and the regional Creators
• Networking with relevant external partners to grow the brand’s relationships in the space
• Reporting on the program’s performance using KPI’s set by line manager – these include monitoring social compliance, brand awareness metrics and commercial metrics

Management and Support

• Supervising a roster of Creators
• Managing key creators
• Coordinating brand campaigns implementation through athlete and influencer activations

Collaboration

• Collaborating with other regions in Athlete Marketing and across teams to execute campaigns
• Collaborating closely with all the teams in Brand and GTM to ensure Athletes remain at the forefront of the Brand’s plans

ACCOUNTABLE FOR:

• Building a strong relationship with Creators in the brand and the wider industry through acute knowledge of the space, constant communication, proactive thinking and efficient prioritization
• Building and executing disruptive and impactful regional activations
• Growing and maintaining an inclusive roster and network of the most relevant creators
• Increasing in brand awareness in North America

WHAT YOU'LL NEED:

Essential Skills:

• BS or BA
• 7+ years of experience with a brand or agency in the culture space (sports, entertainment, music, lifestyle)
• 3+ years of experience managing a team of 3+ people
• A strong network of diverse industry leaders in the cultural space
• A strong track record of building strategy through industry and consumer insights and aligned with brand goals, all the way through execution
• Experience in Influencer Marketing and/or Brand Content Creation and Events/Activations
• An understanding of social media and content marketing
• An understanding of North America cultural specificities
• A genuine interest in fitness/conditioning
• Ability to manage several projects concurrently and work in a very fats pace environment
• Excellent time management and organizational skills, results oriented with an eye for details
• Have excellent communications and networking skills.

Preferred Skills:

• The role requires frequent out-of-state travel and regular international travel
• The role requires flexibility on work-hours
• The role requires in-office days

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

At Gymshark we believe in the importance of investing in our employees through their physical, mental, and financial health along with being able to provide some fun and inclusive perks along the way.

This role has a salary range between $100,000-$120,000 annually depending on experience. 

Part of our compensation package includes a discretionary annual company performance bonus. We are also able to offer our employees and their families a comprehensive medical, dental, and vision package. Gymshark provides company paid short-term and long-term disability insurance, life insurance, and our Sharks also receive a generous 401K match to help them save for their retirement.

Gymshark will continue to support our employees’ overall wellbeing through several perks including 20 days of paid time off (plus your birthday), 11 holidays, transportation allowance, up to $900 reimbursement towards wellbeing purchases, and a 50% discount on all Gymshark items. We hope you consider joining our growing family in Downtown Denver, Colorado.

*All benefits are non-contractual, and Gymshark may amend, terminate, or enhance the benefits provided you and our other employees from time to time as it deems appropriate.