Manager, Digital Community Marketing, 2K/Firaxis
Sparks, NV
Entry Level · Full time
$90-115K
Posted 7 months ago
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Who We Are

MAKE LIFE EPIC

Founded in 1996, Firaxis Games is a world-renowned game development studio with an unwavering mission to “build games that stand the test of time”. The name Firaxis, a fusion of “fiery” and “axis,” communicates the company’s dynamic development process that results in the creation of ground breaking titles with unparalleled gameplay delivered to gamers around the globe. Under the creative direction of industry legend Sid Meier, Firaxis has released dozens of hit games on multiple platforms and is recognized as an industry leader in game development.

 

We are also a philanthropic studio and offer employees the chance to volunteer with local charities and nonprofits throughout the year. Full-time employees can also take advantage of Medical, Dental, and Vision coverage, 401K retirement savings, a wellbeing initiative with the opportunity to earn cash rewards, an Employee Assistance Program, and paid time off and paid holidays

What We Need

2K is looking for a Manager, Digital Community Marketing to be embedded within our Firaxis studio located in Sparks, Maryland. In this position, you are the voice of the community, and will work closely with both the Firaxis Development and 2K Global Marketing teams to define and serve community building and engagement, social ideation and strategy, and Influencer Engagement and Growth plans to our passionate players at the studio level. Equal parts community engagement and social + creator strategy, you are a player advocate working collaboratively with both marketing and development teams to represent, ideate and execute global marketing initiatives, including the design of initiatives that build outreach and direct relationships with global communities and content creators for the studio. Reporting to the Sr. Product Marketing Manager for Firaxis, the ideal candidate will be a gaming enthusiast with a passion for Civilization, XCOM, and Marvel, who loves strategy games and lives their life by bits, cheers, and super chats (if you don’t understand that joke, we don’t think this role is for you).

This position will be based onsite 3 days/week at the Firaxis Studio in Sparks, MD.

What You’ll Do

Digital Community Marketing:

  • As an embedded representative of the 2K marketing department within Firaxis Studio, contribute to the execution of the Global Marketing Plan at the studio level by providing studio level community, social, and creator insights and feedback to help further enhance the global marketing plans.
  • Partner with the development teams to champion the needs and wants of our communities and help improve our game experiences.
  • Create a feedback loop for title communities and brainstorm ways to cross-leverage and promote our players, and player needs, to the 2K Digital Community Marketing teams and Studio stakeholders.
  • Champion the Global Marketing Plan and Player Experience Vision during day-to-day interactions with the game development team.
  • Assist the marketing team with coordination and execution of various marketing requests of the development team.

 

Digital Community Growth Strategy (Social, Community, And Influencer Focus)

  • Collaborate with 2K Marketing and Digital Community Marketing teams, and the studio, in defining the community growth strategies for our beloved communities across the studio portfolio and the platforms where our experiences are featured.
  • Develop and execute against key Social, Community and Influencer programs that celebrate and promote our passionate fan base for the advocates that they are, stoking the core and incentivizing new fans to join and grow our communities.
  • Identify key creator + influencer opportunities to cross-leverage and grow as key contributors to overall growth initiatives.
  • Define the digital marketing strategy (voice) for the Firaxis studio and collaborate on strategy + execution for the portfolio of titles.

 

What Will Make You a Great Fit

  • You are passionate, and like to collaborate with others and come up with creative and innovative ideas!
  • You have 3-6 years working in a comparable digital community building and/or social role within gaming, media or entertainment.
  • Outgoing, intellectually curious and can proactively reach out to people to build key
  • relationships.
  • You are willing to roll up your sleeves and get things done.
  • You are highly organized, timely and communicative.
  • Extensive knowledge of core games, with specific knowledge of Marvel, XCOM, Civilization, and Firaxis Studios a plus.
  • Innate knowledge + experience with community building, management, social media and platform nuance, as well as creator and influencer ecosystem (especially TikTok, Reddit, Twitch,YouTube, Discord).
  • Knowledge of global streaming platforms and creative vision for how to leverage them for Firaxis Studios.
  • You can aggregate, synthesize, and analyze data – and communicate key learnings cross-functionally.

 

The pay range for this position in Maryland at the start of employment is expected to be between $90,000.00 and $115,000.00 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

 

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

 

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

2K
2K is a development studio that develops and publishes sports-based video games.
Size:  1001-5000 employees
Year Founded:  2005
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