Director, Digital Marketing
Atlanta, GA
Senior · Full time
Posted 8 months ago
- Lead a team responsible for digital marketing communication platforms & processes including web, email, mobile app, SMS, chatbot, Salesforce Marketing Cloud and marketing analytics & insights.
- Develop strategies to leverage marketing communications and engagement stack to create a 360 digital fan experience.
- Develop strategies to leverage performance marketing, marketing automation and multi-touch journeys to drive and nurture leads and increase conversion rates.
- Develop and implement direct marketing strategies and manage an agency responsible for email marketing operations.
- Develop and implement digital strategies for season ticket member onboarding and retention.
- Identify and manage sellable digital marketing inventory and collaborate with Global Partnerships team to build partner packages.
- Develop plan to grow opt-in databases for email, SMS, drive viewership on websites.
- Develop consistent reporting and campaign recap methodology, setting standards of monitoring and tracking for all digital channels. Optimize and enhance performance on an ongoing basis in partnership with analytics and marketing team.
- Document system processes, policies, and procedures, and provide training and user guides to enhance user adoption and proficiency in digital marketing communication platforms.
- Continuously innovate to find new ways to connect with and motivate fans.
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