RESPONSIBILITIES:

• Lead marketing insights projects in collaboration with the Data & Analytics team applying a wide range of methodologies to support decision-making in marketing campaigns.
   
• Intimately understand objectives of all marketing campaigns and work with project managers to set goals and benchmarks, while working with data and analytics department to measure, track and report on key performance indicators across marketing channels including social media, email, mobile app, web, SMS, digital and traditional advertising.
   
• Partner with data and analytics team to design, build and maintain marketing channel reports and campaign dashboards resulting in marketing insights and overall recommendations.
   
• Obtain and ingest reports from marketing channel partners across digital and traditional marketing channels to report on overall campaign performance and ensure accurate delivery of data and ad buys.
   
• Audit, administer and manage analytics platforms including Google Tag Manager and Google Analytics.
   
• Develop and maintain testing strategy to include deploying a combination of A/B and multivariate tests for campaigns including email, web and mobile.
   
• Intimately understand our fans and Atlanta DMA to identify critical customer segments to pursue and optimize customer journeys.
   
• Create targeted audience segments and marketing lists for email, social and mobile app campaigns.
   
• Create campaign recaps and reports to be shared with internal and external stakeholders.

REQUIRED EXPERIENCE & KNOWLEDGE:

• A minimum of three years’ experience in marketing analytics, preferably with an eCommerce brand, sports team, or ad agency.
• Ability to lead within a fast-paced environment and deliver amidst demanding timelines.
• Expertise in Google Tag Manager and Google Analytics, up-to-date in all Google certifications.
• Experience utilizing digital marketing and analytics platforms to access and manage reporting (i.e. Adobe Analytics, Google AdWords, Native and Third Party Social Media analytics).
• Experience with A/B and multivariate testing and multi-channel (online and offline) attribution.
• Ability to work with data visualization software (Tableau and Datorama strongly preferred).
• Exceptionally strong interpersonal and communication skills.
• High level of business acumen, creative problem-solving abilities, and professionalism.
• Ability to interact with and present to senior-level executives and partners.
• Tremendous teamwork and collaborative spirit coupled with the ability to work independently.
• Independent, self-motivated, data-driven and innovative.

PREFERRED EXPERIENCE:

• 3-5 years’ experience with Salesforce Marketing Cloud, Tableau and Datorama strongly preferred.
• Proficiency in one scripting language (SQL or R preferred).
• Deep understanding of Scarborough Research Data.
• Demonstrated knowledge of survey design and analysis methodologies.
• Sports and entertainment experience.

EDUCATIONAL BACKGROUND REQUIRED:

• Bachelor’s degree, preferably in business, marketing, mathematics or related field.

Physical Requirements:

• Must be able to work non-traditional hours, which may include nights, weekends and holidays