THE ROLE:
FloSports is looking for a versatile digital media manager to help us grow our audience and build world-class content experiences for our customers. The ideal candidate is comfortable using analytics at every phase of content creation, knows enough about SEO to be dangerous and has experience with email newsletters. This person also has a strong grasp on the type of content that resonates with hockey fans in particular. This role will be based in Austin, TX and required to work in the Austin office.

RESPONSIBILITIES:

• Manages audience development team
• Manages two sports vertical content strategies (primary vertical is FloHockey); guides team of creators, which includes full-time employees and freelancers
• Reports to Sr. Director, Content
• Top-line SEO strategy and implementation
• Plans and executes social media strategies
• Collaborates with Marketing to help Content team support email newsletters
• Development of referral media channel
• CMS governance and enhancements
• Vendor management/scoping for tooling related to acquisition, engagement and automation
• Works with Marketing to understand the value of different content experiences in the subscription funnel, then implements strategy to lean into opportunities

KNOWLEDGE, SKILLS AND ABILITIES: 

• Proven success growing and engaging digital audiences via multiple media types: video, written, email and notifications.
• Experience applying SEO skills to content production strategies that yield maximum results.
• Deep knowledge in and of hockey, both at a high level and sub-NHL leagues.
• Passionate about getting the most out of their team as a manager; driven to win.
• Understands the power of social media, how various platforms are used and the types of Content that performs well on each.
• Knows how automation and CMS tooling should be used to drive a successful digital content team.
• Uses analytics to build iterative action plans for our coverage.
• Organized and efficient approach to content planning and communication.

OUR COMMITMENT TO DIVERSITY:
At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. 

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Flexibility at work - you can take control of your profession and personal schedule
• All-hands events hosted twice a year in beautiful Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Unlimited paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Free laundry service for all positions that require travel
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week