Director, Content - Atlanta Hawks
Atlanta, GA
Expert · Full time
Posted a year ago
Director, Content - Atlanta Hawks and State Farm Arena (Atlanta · GA)
Atlanta Hawks and State Farm Arena
Atlanta · GA
Technical Services: Director
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Who are we: A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we’re looking for someone who shares the same interests. We live for the fast pace world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.
Who are you: An enthusiastic lover of sports, live entertainment and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you’re committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you’d be shocked if guests weren’t positively impacted by their interactions with you.
Job Summary:
The Director of Content will be responsible for overseeing all aspects of video production for Hawks Studios. Hawks Studios is an internal agency that creates content for the Atlanta Hawks, Talons, Skyhawks, and State Farm Arena. The individual should be a passionate storyteller adept at long and short form production. The Director of Content proactively collaborates with all stakeholders to fully understand the project scope and goals to ensure the highest quality of execution.
What you will do: (Responsibilities)
- Oversee every aspect of daily video production from conception to execution and delivery.
- Lead video production team to deliver on content goals and KPIs in alignment with our organizational and brand goals.
- Manage and mentor the video content team, providing guidance and support to help them grow and develop in their roles.
- Create content concepts in accordance with our key tentpole projects, brand campaigns, and partnership obligations. Be able to prioritize these concepts by the highest impact against our goals and drive focus for the creative teams.
- Collaborate with the marketing and creative teams to create content that resonates with our target audience and drives engagement.
- Analyze content performance metrics and make data-driven decisions to optimize content for maximum impact.
- Stay up-to-date with industry trends and best practices to continuously improve our content marketing efforts.
- Nurture and manage relationships with talent, contractors and external agencies and identify support needs to be outsourced vs. what should be developed in house.
What we need from you: (Required Skills/Abilities)
- 10+ years overall experience, minimum of 7 years working in video production for a sports organization, creative agency, or similar.
- Experience managing, mentoring, and guiding a team of content creators (Video producers, editors, motion graphics designers).
- Knowledge of sports and digital media rights and content distribution nuances.
- Point of view on the future of sports and platforms/distribution models that are desirable to sports fans.
- Proven success in developing, overseeing, and executing social-first content strategies.
- Experience in using data and analytics for decision making.
- Expert knowledge Adobe of Premiere Pro (Preferred)
Experience with file-based production and post-production workflows (Preferre
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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