Suns Legacy Partners includes several companies and many different departments that support the Phoenix Suns, Phoenix Mercury and Footprint Center.

Would you like to win championships and create sustained success? Suns Legacy Partners is looking for individuals that are committed to pursuing excellence and be part of creating memorable experiences.

We are seeking a Manager, Digital Fan Engagement (Digital Strategy team), providing campaign creation, engagement strategy, and digital fan experience activation, including live experience activation for organic brand and partner activation, mobile app second-screen experience, loyalty, interactivity, and gamification, deepening fan engagement and loyalty by providing end-to-end digital fan experience supporting our ever-evolving digital fan journey.

What Will You Do:

• Fan Engagement

  • Assist with the creation of the overarching digital marketing strategy across organic brand and partner assets.
  • Create campaign objectives, budgets, audience segments, and fan engagement strategies for key brand campaigns and tentpole marketing initiatives.
  • Work cross-functionally with Brand Marketing, Creative, Content, Lifecycle Marketing, and Social, to ensure digital marketing plans are holistic and cohesive across all mediums.
  • Collaborate with the Partnerships team to develop engaging ways to integrate our brands with partner brands, helping our partners create meaningful connections with our fans.
  • Lead campaign planning and project execution of digital marketing plans, collaborating with cross-functional teams to drive to completion.
  • Work with Business Intelligence and Lifecycle Marketing to create and identify fan segments and profiles, delivering targeted and personalized campaigns to relevant fan audiences.
  • Coordinate and align the efforts of the full Digital Experience team, including Digital Development, Lifecycle Marketing, and Social Strategy to drive overarching goals of the marketing department and organization.
  • Provide campaign insights and summaries of the effectiveness of digital campaigns.

   

• Digital Strategy
• • Work closely with Lifecycle Marketing to develop data-driven, full-funnel campaign strategies across the full digital fan journey, including support of digital membership, DTC streaming platforms, and ticket sales conversion.
  • Develop campaigns using testing, segmentation, creative, and content strategy to optimize for sales conversions and audience retention.
  • Oversee key engagement campaigns and projects including contesting, second-screen experiences, interactive quizzes, and other promotions.

• • Manage relationships with external partners to strategize, ideate, and incorporate new activation strategies within our core platforms.
  • Research latest trends and best practices in digital engagement to ensure brand assets are optimized for consumption, click-through, and conversion.

• Mobile
• • Work closely with the Sr. Manager, Digital Strategy on app marketing strategies, prioritizing downloads, adoption, engagement, session length & depth, retention rate, etc. 
  • Pull and maintain proper audience segmentation lists for app experience targeting.
  • Support the mobile app strategy roadmap, including features and enhancements, and third-party integrations, ensuring our overarching mobile strategy goals are achieved.
  • Create app campaigns and strategic initiatives that support driving app reviews, location-based marketing, gamification & interactivity, mobile content experiences, etc.
  • Collaborate with the partnerships on partner activation ideas, and activation of sellable digital inventory.

What We Need From Our Manager, Digital Fan Engagement:

• Deep understanding of the digital landscape, including analytics, digital commerce, data-driven experiences, mobile, and technology platforms
• A solutions-oriented mindset, showcasing an ability to think, evaluate, analyze, and make quick, effective decisions.
• A curious, innovative, and entrepreneurial mindset, focused on understanding the consumer (behaviors, needs, journey, micro moments) and driving coherent consumer experience roadmaps.
• Be creative and proactive, optimizing strategies based on consumer engagement performance, identifying and scaling activation best practices.
• Great written, verbal, and interpersonal communication skills
• Ability to work under pressure and meet tight deadlines.
• Understanding and development of integrated marketing communications across omni-channel communication touchpoints
• Experience with CRM and data-analytics in direct-to-consumer marketing activations
• Customer Data Platform (CDP) familiarity/experience highly preferred

Experience/ Education Requirements:

• Bachelor's degree, preferably in Marketing, Communications, Business Administration, or equivalent experience
• 4+ years of digital marketing experience preferably in a B2C capacity, for a consumer brand, integrated marketing agency, or media company
• Experience developing digital strategy and marketing activations, integrated marketing, communications strategies, and/or data-driven experiences.
• Deep experience with campaign coordination, integrating digital strategy into broader brand marketing campaigns, including content series, events, and promotions.
• Proven track record of implementing new concepts and ideas.
• Fundamental understanding of the project management process, as well as the ability to establish rapport and navigate projects across-functional teams.
• Exceptional communications and marketing experience demonstrating over-delivery of best-in-class integrated digital experiences.
• A culture change mindset, inspiring and infusing design thinking into how we work, build ideas, and innovate.