Director, Sponsorship Activation

Job Details

Description

Summary:

The Director of Sponsorship Activation is a highly visible position at the Washington Nationals. This role requires an individual to have a strong passion for customer service and building client relationships. At the Nationals customer service is our number one priority. This position will oversee the management and fulfillment process for the teams’ corporate partners and be responsible for maximizing the return on their investment. The Director of Sponsorship Activation will also manage two activation managers to ensure achievement of the team and our sponsors goals and objectives. 

Essential Duties and Responsibilities: 

Sponsorship Activation and Servicing

• Manage the fulfillment of elements within a number of top-tier partnership accounts.
• Identify and assist in the development of up-sell opportunities for new and existing partners.
• Assist in the creation of sponsorship activation programs.
• Manage Sponsorship Activation Managers to deliver integrated and innovative implementation strategies to partners.
• Understand business aspects of each Nationals corporate partner to creatively employ Nationals programs to enhance their business.
• Work with Activation and Sales staff to develop and track KPI’s to ensure each partnerships is exceeding business objectives.
• Manage the development of themed sponsor areas, signage and other inventory/promotional items.
• Other duties as assigned.

Hospitality

• In conjunction with the Senior Director, manage the development and implementation of a range of Nationals hospitality events (VIP trips, receptions, etc.) throughout the year.
• Host and entertain partners on game days.

Requirements:

Minimum Education and Experience Requirements

Required (critical to successful job performance):

• Six (6) – eight (8) years of sponsorship activation experience, or similar related experience.

Preferred:

• Team and/or sports experience. 
• Knowledge of MLB policies and procedures.
• Working knowledge of signage and print industry, terminology and processes.
• Marketing and promotions planning background.

Knowledge, Skills, and Abilities necessary to perform essential functions

• Highly organized and able to manage multiple priorities and projects while working with many categories of clients.
• Effective verbal and written communication and presentation skills; Ability to interact with people of all different levels and backgrounds.
• Understands need for data integrity and pays attention to maintaining accurate and timely data.
• Proven ability to collaborate and works effectively in a team environment. 
• Ability to manage several complex projects simultaneously while working under pressure to meet deadlines.
• Computer proficiency and technical aptitude with the ability to utilize MS Word, Excel, Power Point, and Salesforce.
• The ability to influence, negotiate and gain commitment at all organizational levels.
• Ability to work nights, weekends and holidays.

Physical/Environmental Requirements

• Working conditions are normal for an office environment. Work may require weekend and/or evening work.
• Occasional domestic travel will be required.